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“After 10 years at O2,
I suppose you could
say I’ve been here for
the whole journey. I first started off as a Sales Advisor and worked my
way up. Until two years ago, when I finally got where I wanted to be".

Working with people is a massive part of the job, as you do a lot of coaching. You need to be able to motivate your team from afar. You get lots of training here, so you’ve got to demonstrate that you want to learn and develop.

When I first applied to be an Area Leader, I didn’t get the job. But I got feedback from another Area Leader, who took me out of the store environment and gave me some real hands-on experience. Which really helped me in my personal development.

Now my key focus is creating a balance between products, services and customer experience. There are two big challenges in my job. The amount of targets we have to meet. And the variety of products we sell as a business. It’s evolving at such a fast pace, there’s always a constant need for new training and development.

I’d say the challenge is one of the best parts of my job - I love targets. I also love going out on store visits. Getting out on the shop floor. And working with Sales Advisors, Gurus and the store management team. I think the people, the rewards and recognition are what sets O2 apart. You tell Store Leader applicants about the recognition schemes we have, and you see their jaws drop. I’ve yet to hear of a company that offers the same recognition or takes as much pride in their people.”