"In a fast-moving market like ours, it’s vital that we put the customer at the heart of everything we do."
The Marketing team look after a whole raft of things here at O2. Customer insight is just one of the important things we focus on. After all, it’s knowing our customers inside out that helps us achieve our goals. We look after market research, devices, develop new and exciting propositions, manage a massive current portfolio of products, as well as take care of customer relationships and our brand. Quite differently for a Marketing team, we also have overall Profit and Loss responsibility for our Pay & Go, Pay Monthly, broadband business and SME markets.
We’re always incredibly busy and there’s never a dull moment! We’re a diverse team (mainly based in Slough) and many of us are graduates of O2’s Marketing Academy; set up to give our people skills and development opportunities. We know that a CV only tells part of the story, which is why the ability to challenge an everyday norm or propose a brand new idea for example, really matters to us. We all play a vital role in contributing towards O2’s success and being as individual as the next person is ultimately key.
In Marketing, we want to fully understand our customers, so we can launch the products and services they want and need, turning them into fans of O2. We pride ourselves on being bold, thinking differently and innovating on behalf of our customers. One thing’s for sure, it’s never boring.
Taking charge of internal Wholesale Team projects, you’ll develop and improve the way we work. You’ll build great relationships with Tesco Mobile, giffgaff and other stakeholders. And you’ll manage a high-level plan, keeping an eye on budget and engaging people all across the business
As Head of Retention for our Home and Broadband businesses, you’ll make sure we keep as many customers as we can. It means optimising our retention strategies as taking responsibility for meeting churn targets. You’ll also lead our Retention team, encouraging best practice and setting future strategy.
As Retention Manager, you will handle a range of retention activities designed to keep customers happy at O2. Some are reactive. For example, using online forums to address concerns, while others are proactive – such as marketing campaigns. To get these activities off the ground, you’ll need to work closely with Customer Service and operational parts of the business.