New Year for Jonny
Friday, January 20th, 2012What a start to the New Year! New challenges, new faces and new opportunities. 2012 began in a different fashion to 2011. Instead of working behind a bar as I was last year I was with many of my friends at The O2 seeing in the new year in style; watching the likes of Chase and Status and Kasabian whilst enjoying the luxuries of the O2 VIP lounge.
All of this was enjoyed knowing that we were part of something that had never been done before- live streaming a gig on YouTube. Although I wasn’t heavily involved with this I still understood the lengths other members of the Sponsorship team went in order to pull this off…in spectacular fashion.
Whilst the music guys were working on pulling together an amazing night that could be enjoyed again and again online, myself and the sports sponsorship team were lining up ideas for 2012 alongside our on-going work setting up for our upcoming six nations campaign. January is going to be a busy month to say the least!
Now I am 6 months in I am able to have a lot more involvement with on-going Arsenal work as well. This is mainly because I understand O2’s assets in sport a lot more than I did at the start. Obviously, this helps when trying to get the most out of sponsorship. So I have been working a lot on our priority match day activations next of which is the Manchester United game.
Speaking of Arsenal, I have been to a few games already and my first of the year was a great game, the return of Thierry Henry! Now I’m not even an Arsenal fan but even I cheered when he scored that goal.
Anyway, better get moving, will be back soon.
Jonny