Fanclub
We wanted an internal rewards recognition scheme that allowed people to say ‘thanks’ to their colleagues all year round. We didn’t want it to just be all about the big stuff, we wanted to give those unsung every day heroes a chance to shine. So we created Fanclub, an internal social networking site, where people can not only nominate for our annual Superfans awards, but they can also just say thanks for a job well done.
I may be biased, but i think it’s revolutionised the traditional employee recognition model at O2. Instead of recognition being purely top-down, Fanclub makes it a peer-to-peer process; it’s ‘recognition for our people, by our people’.
It was also really important that whatever we did, we made sure it was aligned to our customer promise - that is after all what underpins our whole way of working here at O2, so we wanted to make sure people could use it every day to help recognise others for their behaviours.
At the last count - we’ve got 7000 people registered on Fanclub and between them they have left 12,000 applauses for each other. The applauses are displayed on their personal Fanclub page.
Our Fanclub site is also where you can nominate someone for Superfans - our prestigious annual awards event. 2009’s inaugural Superfans event was held simultaneously at sites in London, Glasgow and Leeds. A live video link-up connected the three events, which were hosted by Matthew Horne, James Corden and Reggie Yates. The Superfans nights were a massive success and we know our people are really looking forward to this years event already!
Charlie